Warner Bros. Discovery Announces New Global Division

Bruce Campbell, chief revenue and strategy officer, Warner Bros. Discovery (WBD), has announced a new global structure for the company’s worldwide studio tours, retail destinations, touring exhibitions and all location-based experiences, bringing together the existing licensed entertainment and owned and operated teams into a single worldwide division. Warner Bros. Discovery Global Experiences will be charged with strategically expanding the company’s fan-facing experiences and pursuing new businesses that capitalize on the company’s world-class intellectual property like those with Universal Destinations & Experiences and Miral and its award-winning operated businesses, including Warner Bros. Studio Tours in London, Hollywood and Tokyo. 

“WBD has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more,” says Campbell. “Bringing these two teams together under one roof gives us an opportunity to leverage and coordinate the talent and resources across all of our experiential businesses to better delight our consumers through offering even more truly authentic and engaging in-person experiences and events in every market.” 

WBD Global Experiences combines the company’s existing Global Themed Entertainment licensing group and the Studio Tours and Retail owned and operated division into a new cohesive and unified division. The new team will develop and execute global strategies that offer partners the right mix of both models, putting WBD in a position to drive growth and become a worldwide leader in the creation, development, licensing and operating of location-based entertainment inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, “Game of Thrones,” “Friends,” Discovery and more. 

Simon Robinson, chief operating officer, WBD Studios, will add leadership of WBD Global Experiences to his responsibilities. He will report to Campbell for experiences and will continue reporting to WBD’s Gunnar Wiendenfels, chief financial officer, for his studio and content operations and financial roles. 

Robinson appointed two veteran leaders to his new experiences organization who will report to him: 

“Peter and Sarah are experts in curating and executing global location-based experiences at the very highest caliber,” says Robinson. “Our teams have an obsession for detail that we bring to each project, and together, we will be able to bring partners – and fans – even more of what they’ve come to expect from a Warner Bros. experience.”