Warner Bros.’ DC Rebrands
New identity for DC Entertainment brand will showcase 80 years of heritage.
Warner Bros.’ DC Entertainment has unveiled a new identity and logo for its DC brand.
The new logo will leverage more than 80 years of heritage and will debut May 25 on the cover of the “DC Universe: Rebirth Special #1” comic book written by Geoff Johns. “Rebirth” will also represent the next chapter in the ongoing saga of the DC Universe, mixing both traditional and modern values.
“I’m very proud that ‘Rebirth’ will be the first comic book published with the new DC logo,” says Johns, chief creative officer, DC Entertainment. “To me, ‘Rebirth’ and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
Following the comic book’s release, the new DC branding will be introduced immediately on various digital platforms, including DC’s websites, social media channels and apps, and will continue to rollout worldwide across al DC content and products.
The new identity and logo were developed in partnership with Pentagram, an independent design consultancy.
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest superheroes and super villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” says Amit Desai, senior vice president, marketing and global franchise management, DC Entertainment. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
Additionally, Warner Bros. is giving oversight of its DC Entertainment movies to Warner Bros.’ executive vice president Jon Berg and Johns through its recently created DC Films arm, according to Variety.