documentary, “Mucho Mucho Amor: The Legend of Walter Mercado.”
Earlier this year, Dr. Miguel Benet, the great-nephew of Walter Mercado, and Theodore B. Gekis of Gekis-Ribera Management closed a deal with the estate of Walter Mercado under the guidance of Walter’s nieces, Aida Suarez Benet, Betty Benet Mercado, Dannette Benet Mercado and Ivonne Benet Mercado.
The acquisition includes worldwide rights to more than 30 years of television appearances and periodicals, such as “Walter” magazine, recordings, books, original handwritten manuscripts, photographs, capes and other personal property of Walter.
“We are the custodians of the legacy and brand of the beloved astrologer and spiritual guide, Walter Mercado,” say Benet and Gekis in a joint statement. “Our mission is to honor and celebrate the enduring legacy of Walter. By collaborating
Before being acquired, the estate was honored to collaborate with WhatsApp on a 2020 Walter Get-Out-The-Vote campaign. Walter was also featured on the “Bad Bunny” song, “Antes Que Se Acabe,” and has a TV development deal with Eugenio Derbez’s 3Pas Studios for scripted and unscripted programming based on Mercado’s cultural influence and status as an icon within the Latinx and LGBTQ+ communities.
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