Walter Mercado Holdings Strikes Deal

Acquisition includes worldwide rights to more than 30 years of television appearances.
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License Global

June 14, 2023

Theodore B. Gekis.
Theodore B. Gekis.Tom H.

Walter Mercado Holdings has announced that it has acquired all Intellectual Property of Puerto Rican astrologer Walter Mercado, the subject of the


documentary, “Mucho Mucho Amor: The Legend of Walter Mercado.” 

Earlier this year, Dr. Miguel Benet, the great-nephew of Walter Mercado, and Theodore B. Gekis of Gekis-Ribera Management closed a deal with the estate of Walter Mercado under the guidance of Walter’s nieces, Aida Suarez Benet, Betty Benet Mercado, Dannette Benet Mercado and Ivonne Benet Mercado.  

The acquisition includes worldwide rights to more than 30 years of television appearances and periodicals, such as “Walter” magazine, recordings, books, original handwritten manuscripts, photographs, capes and other personal property of Walter.  

“We are the custodians of the legacy and brand of the beloved astrologer and spiritual guide, Walter Mercado,” say Benet and Gekis in a joint statement. “Our mission is to honor and celebrate the enduring legacy of Walter. By collaborating

with reputable partners, we ensure the highest standards of quality, authenticity, and integrity in all licensed products and experiences bearing the Walter Mercado name, from astrology-inspired fashion and accessories to spiritual wellness products, to captivating documentaries and films to immersive events and exhibitions. We strive to captivate hearts, expand minds, and ignite spiritual curiosity. With a commitment to excellence, compassion and respect, we honor Walter Mercado’s extraordinary life, radiant spirit, and profound teachings to ensure that his transformative legacy thrives and continues to touch the lives of millions for generations to come.” 

Before being acquired, the estate was honored to collaborate with WhatsApp on a 2020 Walter Get-Out-The-Vote campaign. Walter was also featured on the “Bad Bunny” song, “Antes Que Se Acabe,” and has a TV development deal with Eugenio Derbez’s 3Pas Studios for scripted and unscripted programming based on Mercado’s cultural influence and status as an icon within the Latinx and LGBTQ+ communities. 

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