Walmart to Feature DreamWorks Exclusives

DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.

April 6, 2018

Walmart to Feature DreamWorks Exclusives

Rolling out exclusively at Walmart stores across the U.S., the multi-product program includes a wide range of products across the infant/toddler, personal care and grocery categories.


-themed toddler training pants and baby wipes are the first products to hit Walmart shelves, followed by personal care items including 3-in-1 bath soaps and festive scrubbing bath mitts shaped like the famed characters. 

A range of MOM Brands breakfast cereals poured into aisles in June, including Dragon Adventure Crunch, S’mores Jungle Party, Operation: Chocolate Mix and Ogre O’s.

Additional products rolling out this year will include a range of fruit snacks and hot cereals also featuring the characters of

How to Train Your Dragon, Shrek, Madagascar

and DreamWorks Animation’s most recent hit film



“We are proud

to join Walmart to bring customers this wide-ranging direct-to-retail program," says Tim Erickson, global head of hardlines, DreamWorks Animation. "High-quality, low-cost product combined with the added fun of DreamWorks Animation’s most popular characters, creates an entertaining shopping experience for the whole family. Whether it’s training pants, bath soaps or cereals, this exciting new range will cover shoppers from breakfast to bath time.”

In conjunction with the product launches, the partners have also developed the "My DreamWorks Rewards" mobile app, which will feature exclusive content for both kids and parents. Among the features of the app are an interactive potty training chart and bonuses that can be unlocked by scanning more packages to activate in-app trophies and additional digital experiences and content. As new products tied to additional film properties are released, the "My DreamWorks Rewards" app will update with new content and activities.

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