Walmart and Netflix Team Up for New Retail Hub That Will Bring Popular Stories to Life

Through the new partnership, Walmart will offer products that bring the imagination of Netflix creators into reality.

License Global

October 11, 2021

1 Min Read

Walmart has announced the launch of Netflix Hub at Walmart, establishing Walmart as the Netflix destination for family entertainment experiences. 

The Netflix Hub is bringing together some of its most popular shows in its first digital storefront with a national retailer. Over the next few months, customers and fans will be able to find products in a variety of categories, including music, apparel, toys and games, for fan-favorites like “Stranger Things,” “Nailed It!” and “CoComelon” and new shows including “Ada Twist, Scientist.”  

Examples of what will be available on the Netflix Hub this fall: 

“Ada Twist, Scientist” 

  • Ada Twist cuddle plush, glow & go notebook, scientist doll and an on-the-go lab. 


  • Plush Bedtime JJ Doll, CoComelon School Bus Ride-on with Letters, Numbers & Music and CoComelon toddler bed set. 

“Nailed It!” 

  • Baking kits  

“Squid Game” 

  • T-shirts in a variety of styles  

“Stranger Things” 

  • Bluetooth cassette player, music vinyl, collector box, Stranger Things Void Series Eleven Action Figure and cassette bundle and T-shirts. 

“The Witcher” 

  • Grunt & Grumble Geralt “Talking” collectible plush, Geralt Dark Horse collectible statue, Funko Pop! Ride Deluxe: Witcher – Geralt and Roach Vinyl Figure and T-shirts  

“Waffles + Mochi” 

  • “Waffles + Mochi:” The Cookbook  

In addition to new products, the Netflix Hub will offer customers exclusive experiences to engage with Netflix shows in innovative ways. For example, Walmart will launch a crowd-sourcing opportunity called Netflix Fan Select that will allow fans to vote for merchandise they’d like to see from Netflix shows and then Walmart merchants will bring them to life. 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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