As season four of “The Walking Dead” takes over the airwaves, AMC has tapped Sony DADC to launch and manage a new e-commerce site for the zombie drama.

Featuring a curated selection of media and branded merchandise including clothing, books, collectibles and survival kits, the new site is managed by Sony DADC’s marketing and commerce division, relentlessGENERATOR. Sony DADC is also responsible for the merchandising, product development, sourcing and fulfillment of products on the site.

"‘The Walking Dead’ is a show that has really connected with its fans, so we are very pleased to provide a central and easy-to-use online destination for a wide variety of items that will appeal to this passionate audience," says Marci Wiseman, head of business affairs, AMC.