DreamWorks Animation has tapped U.K. children’s haircare brand Vosene Kids to feature characters from its upcoming movie, Trolls, on the brand’s products.

The on-pack promotion will also include a giveaway code for consumers to enter on the brand’s website to find out if they have won a mini Trolls doll. In addition to on-pack promotions, the partnership will also be supported with social media, outdoor advertising and in-store activations.

DreamWorks’ Trolls hits theaters Nov. 4.

The promotional partnership will run through February 2017.