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Volcom Partners with Selina to Build a New Surf Community Across Portugal, Mexico, South and Central America

The California-born lifestyle brand partners with global experiential hospitality company to launch Selina x Volcom Surf Club.

License Global

November 1, 2021

2 Min Read

Authentic Brands Group (ABG), a global brand owner, marketing and entertainment company, has announced a long-term partnership with sports brand, Volcom, and Selina, a hospitality and experiential brand targeting Millennial and Gen Z travelers worldwide.  

Selina and Volcom have joined forces to target the remote working and living space for a growing market of active, economically conscious and socially minded nomadic lifestyles.  

Selina x Volcom Surf Club is a new holistic experience created for young professionals and surf enthusiasts. The first club is slated to open this fall with five additional locations planned to open in key surfing destinations across the region including Sayulita, Mexico; Florianopolis, Brazil; Peniche, Portugal; Santa Teresa and Jaco, Costa Rica and Bocas del Toro, Panama.  

"We are excited about this partnership as it creates a new vertical for Volcom and engages the next wave of modern professionals," said Wesley Chu, senior vice president of APAC, Spyder and Volcom at ABG, owner of the brand. "Through this partnership, we are able to stay true to our mission of connecting our fans through the pursuit of a passion for surfing." 

The Selina x Volcom Surf Clubs will be designed to provide guests and locals an immersive cultural experience through food, spirits, music, art and events. A wide range of activities will also be offered, including private and group surf lessons, surf camps, excursions, retreats and equipment rentals. The club will also host seasonal surf events, competitions and community meetups. Additionally, Selina and Volcom are collaborating on a limited capsule collection, which will be customized for each location. Apparel includes surf-club destination-specific hoodies, T-shirts and hats, which will be available for purchase in the correlating locations.  

"Surfing has always been a primary focus at Volcom since the beginning," said Ryan Immegart, CMO at Volcom. "Selina has an exceptional ability to foster unique communities in their co-working destinations through experience and engagement. We are excited to build on that and inspire surfers from all walks of life to be immersed in our culture through a truly special partnership." 

"Our mission is to provide the lifestyle and community that our guests aspire to as much of the corporate world continues to embrace remote work options," said Ariel Levinsohn, vice president of Global Brands and Creative at Selina. "We have been working with Volcom and our team of local experts to curate amazing amenities and experiences that allow our guests to move seamlessly from work to play and from sport to leisure. We are thrilled to unveil our first location in Peniche, Portugal and look forward to expanding our footprint in more surf communities in the coming months." 

For more information about how to join, visit Selina X Volcom Surf Club. Follow @Selina Volcom Surf Club on Instagram. 

Meet Authentic Brands Group at Brand Licensing Europe – Register now! 


About the Author(s)

License Global

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