April 6, 2018
New and returning partners include Nestlé, Costa Cruises and Kinder.
In honor of season five of “The Voice France,” TF1 Licenses and Shine 360° have added multiple licensees to the show’s arsenal.
New and returning licensees include:
Daddy–Joining “The Voice” for the third year, Daddy will create collector packs, in-store marketing initiatives and other collector products.
Nestlé–In conjunction with the confectionary company's 150th anniversary, Nestlé will offer special contests and photo calls.
Kinder Schoko-bons–The chocolate company will provide a collaborative experience for MYTF1 viewers and web users with a #KinderVoiceSelfie contest on its “The Voice” microsite. Each week, the best photos will be chosen and displayed on the show’s online billboards.
Costa Cruises–The cruise line will continue to hold its onboard signing contest, The Voice of the Sea, and will be offered on its entire fleet starting May 16.
Henkel Group–For its fifth year of partnership, the Henkel Group will give its Mir detergent line exposure through a combination of sponsorship and licensing with a contest being promoted in stores and online.
La Française des Jeux–This year, FDJ will unveil “The Voice” scratch game and an online version, “The Voice Online.” Additionally, FDJ is a sponsor of the televised show.
Deezer–The music streaming company has partnered with Shine and TF1 Licenses for the first time, forming an exclusive partnership for season five of “The Voice.” The service will offer viewers the chance to listen to select performances again through the streaming service or on “The Voice” website.
Lansay–The toy company has been a licensee since 2012 and will continue to sell “The Voice” microphones.
Adhrena–The company will continue to sell its “The Voice” fragrance lines, presented in a microphone-shaped bottled, exclusively in France.
Read more about:TF1
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