Vogue Café Shanghai has opened its doors as Condé Nast’s second branded property venture in China. The Café opens at the luxury shopping destination, Galeries Lafayette Shanghai and follows the success of the opening of Vogue Café Beijing in November 2020. Both Vogue Cafés in China operate under a license agreement with Beijing Sycamore Seed Advertising & Media.
“We are thrilled to expand our partnership with Beijing Sycamore Seed Advertising & Media Co. Ltd. and open our second Café venture in China’s fashion capital, Shanghai,” says Markus Grindel, managing director, global brand licensing, Condé Nast. “Our restaurant ventures are designed to offer consumers a unique luxury experience as a physical extension of our world-leading media brands. Galeries Lafayette is the perfect destination for the Vogue Café which transforms fashion, style and culture into a dining space.”
The Café is located on the second floor of Galeries Lafayette Shanghai, designed to attract shoppers, visitors and the area’s corporate crowd. The 300-square-meter space features two dining rooms and a cocktail bar. It offers an all-day dining menu of modern Mediterranean cuisine with some Asian influences, as well as Vogue Afternoon tea and a takeaway menu.
In addition to featuring iconic imagery from editions of Vogue around the world, the walls will display exclusive video content, shot by Vogue China’s new editor in chief, Margaret Zhang.
“As a global curator with a passion for fashion, culture, art and lifestyle, Galeries Lafayette always aims to create unique retail experience through introducing shoppers to the most exciting brands, trends and products, and Condé Nast is one fabulous partner to achieve this goal,” says Lawrence Shum, chief executive officer, Galeries Lafayette China. “Driven by the same vision, it is firmly believed that this new opening not only will facilitate Galeries Lafayette Shanghai to further enrich its portfolio, but also help to upgrade the shopping experience for all the consumers.”
Joining Vogue Café Shanghai from the Beijing Café as head chef is Jack Yao, whose career spans over 14 years. Having formally trained in Italy and Singapore, Yao’s all-day dining menu includes homemade Gnocchi with Morel Mushrooms, Sicilian-style grilled Maine Lobster with herb oil and a Vogue Café Tiramisu together with a signature Afternoon Tea served daily.
Vogue Café Shanghai joins Condé Nast’s portfolio of branded property under its global licensing division. Other Condé Nast restaurants around the world include Vogue Cafés in Bangkok, Beijing, Moscow, Porto and Riyadh, Vogue Lounge Kuala Lumpur, Vogue Restaurant Istanbul and GQ Bar Bodrum.
Condé Nast has published its media titles under copyright cooperation in China for more than 15 years, having launched Vogue China in 2005.