Saban Brands’ 25-year franchise will expand its reach in France with new products, promotional partnerships and more.
EUROPE–Saban Brands has appointed Viz Media Europe to serve as the licensing and merchandising agent in France for its iconic franchise “Power Rangers.”
Under the terms of the representation agreement, Viz Media will continue to extend the “Power Rangers” brand into a host of new categories, which will be supported by retail and marketing. In addition, the company will aim to secure promotional partnerships, events and collector items to celebrate the brand’s 25th anniversary next year.
“We are very excited to represent ‘Power Rangers’ in France,” says Pascal J. Bonnet, executive director, animation films/TV sales and licensing, Viz Media. “‘Power Rangers’ is an impressive, evergreen property and, as the franchise gears up for its 25th anniversary milestone, we look forward to supporting a strong licensing program in France.”
Having launched in 1993, “Power Rangers” is one of the longest running kids live-action series and follows a group of ordinary teens who morph into superheroes and save the world from evil. In France, the series is currently in its 24th season with “Power Rangers Ninja Steel,” which airs on Gulli France.
“Saban’s ‘Power Rangers’ is an iconic property that resonates with fans of all ages around the world,” says Leila Ouledcheikl, senior vice president, distribution and consumer products, EMEA, Saban Brands. “For this incredible fanbase and with the brand’s strong presence in France, we look forward to partnering with Viz Media Europe to continue to expand offerings in the region.”