Dr. Martens will incorporate the MTV characters onto new fashion styles.
Viacom International Media Networks has partnered with Dr. Martens on a capsule collection of footwear, apparel and accessories for adults inspired by the MTV animated comedy “Beavis and Butt-Head.”
The new range will include two different pairs of Dr. Martens’ signature boots, in addition to a t-shirt and leather backpack.
The collection will be available globally in Dr. Martens retail locations as well as in e-commerce shops and key wholesale partners. Additionally, the partnership will be promoted with a digital campaign featuring short-form content of the series’ characters.
“Dr. Martens footwear holds a special place in culture today,” says Ron Johnson, executive vice president, Nickelodeon and Viacom Consumer Products. “After the success of the ‘Teenage Mutant Ninja Turtles’ co-branded line with Dr. Martens in 2016, we are thrilled to bring another one of our iconic properties to this partnership. Dr. Martens is an awesome brand, ideally suited for fans of ‘Beavis and Butt-Head’–who are constantly searching for another way to interact with their favorite characters.”
“Beavis and Butt-Head” originally premiered in 1993 on the MTV network and was revived in 2011.