Viacom International Media Networks Asia is collaborating with SMIT to launch the online edutainment platform My Nick Jr. in China.

My Nick Jr. lets curate and customize their children’s Nick Jr. online entertainment options around 11 educational themes, and will be available to subscribers of the Internet video platform iVmall when it launches in the middle of this year.

This will be My Nick Jr.’s first foray into Asia following debuts of the service in France and the U.K. and an announced launch in the U.S.