Vidorra To Expand Pocoyo BrandVidorra To Expand Pocoyo Brand

Vidorra Group has signed an agreement with Zinkia Entertainment to manage and expand the preschool brand Pocoyo's licensing program in the U.S. and Canada.

Pocoyo’s popularity has spread since the animated television show launched internationally in 2005 and in the U.S. in 2010. "Pocoyo" currently airs in the U.S. daily on Nick Jr. (in English) and The Big, Wide, World on WGBH/PBS (in English), and is featured weekly as the anchor of Univision’s Saturday morning preschool block (in Spanish).