Vidorra To Expand Pocoyo Brand

Pocoyo’s popularity has spread since the animated television show launched internationally in 2005 and in the U.S. in 2010. "Pocoyo" currently airs in the U.S. daily on Nick Jr. (in English) and The Big, Wide, World on WGBH/PBS (in English), and is featured weekly as the anchor of Univision’s Saturday morning preschool block (in Spanish).