ViacomCBS Enters Strategic NFT Partnership with RECUR

Multi-year pact will offer innovative digital collectibles across the ViacomCBS portfolio.

October 13, 2021

ViacomCBS has announced a strategic partnership with non-fungible token (NFT) company RECUR to create a fan-focused platform that will bring the company’s IP and franchises to the space. Through this agreement, ViacomCBS and RECUR will create a unified environment where fans can buy, collect and trade NFTs as digital products and collectibles across ViacomCBS' portfolio of consumer brands, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime Networks. The space is launching in spring 2022

“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” says Pam Kaufman, president, ViacomCBS Consumer Products. In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchises.”

RECUR designs and develops

on-chain experiences that allow individuals to buy, collect and resell NFTs as digital products and collectibles. In an approach to reimagine the NFT market, RECUR has created a seamless process for brands to reach the widest-possible range of distribution.

“ViacomCBS is one of the first major media and entertainment companies to enter the metaverse in a significant way,” says Trevor George and Zach Bruch, co-chief executive officers, RECUR. “We are so excited to welcome them into the ecosystem with this partnership. Our chain-agnostic approach will provide fans the widest range of utility as well as unprecedented access to their favorite shows and franchises.”

Utilizing a chain-agnostic approach, all purchases on the forthcoming platform will accept most U.S. digital payments via credit card and debit card.

ViacomCBS is exhibiting at Brand Licensing Europe. 

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