
October 13, 2021

“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” says Pam Kaufman, president, ViacomCBS Consumer Products. In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchises.”
RECUR designs and develops
“ViacomCBS is one of the first major media and entertainment companies to enter the metaverse in a significant way,” says Trevor George and Zach Bruch, co-chief executive officers, RECUR. “We are so excited to welcome them into the ecosystem with this partnership. Our chain-agnostic approach will provide fans the widest range of utility as well as unprecedented access to their favorite shows and franchises.”
Utilizing a chain-agnostic approach, all purchases on the forthcoming platform will accept most U.S. digital payments via credit card and debit card.
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