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The new partnership features expanded content from ViacomCBS' portfolio of brands.
November 11, 2021
ViacomCBS and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' live events, shows and franchises from the company's portfolio of entertainment, news and sports brands, including BET, CBS Television Network, CBS News, CBS Sports, Channel 5, CMT, Comedy Central, MTV, Network 10, Nickelodeon, Paramount Network and Telefe.
Paramount+ will also host three Twitter watch parties, in partnership with Twitter, to bring fans together, fuel conversation and build community around select original series.
"We're thrilled to extend our long-standing relationship with Twitter in this expansive global deal that brings together the full ViacomCBS portfolio and magnifies the scale and scope of our valued partnership," says Andrea Wolinetz, senior vice president, distribution and business development-streaming, ViacomCBS. "Twitter is the digital water cooler for trending topics and fandom worldwide, and we're excited to provide front-row access to innovative digital content
experiences and culture-defining moments across the best of entertainment, news and sports for Twitter users everywhere."
"We're excited to take our strong partnership to a new level, offering premium content across entertainment, news and sports and giving brands the opportunity to align with ViacomCBS' entire portfolio on a global scale," says Jennifer Prince, head, global content partnerships, Twitter. "Through highlights, Twitter Moments, innovative formats and Paramount+ watch parties, Twitter will put users at the center of the biggest moments happening around the world."
Each of the tentpole programs will be eligible for Twitter marketing support and brand sponsorship sales rights via Twitter's Amplify program, which marries ViacomCBS' premium video with Twitter's paid reach and targeting. ViacomCBS will also tap into a broad range of Twitter marketing features from live video and real-time highlights to Twitter Moments.
Most recently, Twitter and ViacomCBS partnered on the 2021 MTV Video Music Awards and BET Awards, bringing content from the shows to Twitter. The 2021 BET Awards red carpet was live streamed on Twitter, hosted by DJ Envy. For the 2021 VMAs, the live pre-show was hosted on Twitter, and the #VMAStanCam was back for the second time, putting fans in the driver's seat and giving them the power to choose the behind-the-scenes and close-up moments they wanted to see. The partnership covers all global markets in which Twitter and ViacomCBS operate. Financial terms of the agreement were not disclosed.
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