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ViacomCBS and CJ ENM Announce Global Partnership

The deal will allow both parties to deliver entertainment across streaming platforms as Paramount+ will debut in Asia as an exclusive bundle with TVING in 2022.

License Global

December 7, 2021

2 Min Read

ViacomCBS and CJ ENM have announced a new strategic partnership that will bring premium entertainment to audiences worldwide with a global deal that includes co-productions for original series and films, content licensing and distribution across ViacomCBS and CJ ENM streaming services. 

Paramount+ will also debut in South Korea in 2022 as an exclusive bundle with TVING, CJ ENM's streaming service, marking its first entry to the Asian market. 

"Korean entertainment has become a cultural juggernaut with unprecedented demand, and CJ ENM is behind some of the biggest international hits that transcend borders, including the Academy Award-winning film ‘Parasite,’" says Dan Cohen, president, global distribution group, ViacomCBS. "We are excited to partner with CJ ENM to deliver world-class content that will captivate our collective audiences, expand our intercontinental footprint and accelerate the growth of our streaming services with this powerful collaboration." 

ViacomCBS and CJ ENM will leverage their combined global reach for the following:  

  • Paramount Television Studios and CJ ENM/Studio Dragon will co-develop and co-produce English-language scripted series based on CJ ENM/Studio Dragon titles for exhibition on Paramount+.  

  • ViacomCBS and CJ ENM will co-develop and co-finance movies for theatrical and streaming releases with plans to distribute one theatrical movie a year in various territories.  

  • ViacomCBS and TVING will co-finance new Korean series for global distribution on Paramount+.  

  • Paramount+ will license Korean-language series from CJ ENM IPs.  

  • Pluto TV will launch a dedicated CJ ENM-branded channel on Dec. 14 featuring K-content for U.S. audiences. 

"CJ ENM is growing into a global leading entertainment company in accordance with Chairman Lee Jay-Hyun's vision of expanding CJ's presence on a global level," says Kang Ho-Sung, chief executive officer, CJ ENM. "CJ ENM's vast library of original IP will create synergy with ViacomCBS' production capabilities and distribution channels to develop into global smash-hit content." 

"We are focused on the rapid expansion of Paramount+ in markets around the world," says Raffaele Annecchino, president and chief executive officer, ViacomCBS Networks International. "Our strategic partnership with TVING enables us to accelerate Paramount+ subscriber growth while bringing more premium content to audiences in this important market."

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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