Entertainment brand expands its European offerings with headphones, apparel and energy drinks.
Nickelodeon and Viacom Consumer Products has tapped three new licensees for merchandise based on the MTV brand.
First, Évos will create a line of personal audio products, including over-ear and in-ear headphones with wired and wireless options, inspired by musicians. The co-branded headphones range will be available in stores and online internationally.
NVCP also tapped Agrokor to launch the branded energy drink MTV UP! In the U.K and Middle East. The drink range will include four flavors (classic, sugar free, cola and orange) in two sizes. The energy drinks will launch in the U.K. this November and begin rolling out in 2017 across the Middle East. It is also currently available in Eastern Europe, Italy and Russia.
Finally, Dutch fashion retailer CoolCat will debut a collection of clothing and accessories developed by licensee Van Der Erve. The range will include sweaters, t-shirts, caps and bags for men and women and is now available in CoolCat stores across Belgium and the Netherlands.
“MTV has always fueled creativity and innovation,” says Dan Frugtniet, vice president, licensing and business development, NVCP. “With its rich cultural heritage and global appeal, MTV never fails to spark excitement amongst our partners when it comes to launching new products and lines. We therefore take great pride and enjoyment working with three of the very best licensees from around the world to create product lines that continue to expand MTV’s reach and global influence.”