Entertainment brand expands its European offerings with headphones, apparel and energy drinks.
First, Évos will create a line of personal audio products, including over-ear and in-ear headphones with wired and wireless options, inspired by musicians. The co-branded headphones range will be available in stores and online internationally.
NVCP also tapped Agrokor to launch the branded energy drink MTV UP! In the U.K and Middle East. The drink range will include four flavors (classic, sugar free, cola and orange) in two sizes. The energy drinks will launch in the U.K. this November and begin rolling out in 2017 across the Middle East. It is also currently available in Eastern Europe, Italy and Russia.
Finally, Dutch fashion retailer CoolCat will debut a collection of clothing and accessories developed by licensee Van Der Erve. The range will include sweaters, t-shirts, caps and bags for men and women and is now available in CoolCat stores across Belgium and the Netherlands.
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