The upcoming loyalty programs will highlight Nickelodeon and MTV and will be tailored specifically to each location and retailer.

EMEA–Nickelodeon & Viacom Consumer Products has tapped EU.Promotions to launch a host of pan-regional loyalty programs in the EMEA region.

Under the terms of the three-year agreement, EU.Promotions will create a series of programs tailored to participating retailers that will reward shoppers with a variety of Nickelodeon and MTV-branded merchandise. The program may also extend to include tickets to local Nickelodeon and MTV events, but specific prizes will vary by location and retailer.

“We are excited to expand our successful partnership with EU.Promotions across EMEA, further customizing the retail experience for customers while engaging with and rewarding fans of Nickelodeon and MTV beyond the screen,” says Dan Frugtniet, vice president, licensing and business development, NVCP. “We’re always looking to create new opportunities for our partners that ultimately benefit the consumer and there really is nothing better than being rewarded for shopping.”

The licensee also has the exclusive mass loyalty promotional rights for all NVCP brands including: “SpongeBob SquarePants,” “Paw Patrol,” “Teenage Mutant Ninja Turtles,” “Dora the Explorer,” “Blaze & the Monster Machines,” “Shimmer & Shine” and JoJo Siwa, as well as the teen/adult MTV portfolio.

"We are delighted to extend our relationship with Viacom in this exclusive EMEA partnership,” says Pierfranco Belfiori, group managing director, EU.Promotions. “Over the last few years, we have combined forces to deliver numerous successful programs across Europe, and we look forward to expanding this success to a variety of retailers across EMEA. We are looking forward to working with Nickelodeon's broad range of iconic brands such as ‘SpongeBob Square Pants,’ ‘Teenage Mutant Ninja Turtles,’ ‘Paw Patrol’ and more to bring solutions to our clients.”

Specific launch markets and retailers will be announced at a later date and will continue on a rolling basis.