Channel 5 is the only British commercial public service broadcaster to consistently grow its viewership share in recent years and features a programming slate that is viewed by more than 80 percent of the U.K. population each month.
Under the terms of the agreement, Viacom will acquire all brands and assets of Channel 5 including Channel 5, 5*, 5USA, the kids’ programming block Milkshake! and the video-on-demand service Demand 5.
"The acquisition of Channel 5 accelerates Viacom's strategy in the U.K., one of the world's most important and valuable media markets," said Viacom President and CEO Philippe Dauman. "Channel 5's momentum is indisputable, and Viacom's global resources, technology and expertise will help Channel 5 develop even more compelling programming and provide content to consumers in
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