October 27, 2021
In celebration of the first annual Disney+ Day, Disney and VeVe, a mobile-first digital collectible platform, have announced a collaboration to launch a series of NFTs featuring characters and iconic items from some of its fan-favorite properties.
The first series of digital collectibles, called “Golden Moments,” will give fans the opportunity to purchase and interact with digital golden statues inspired by stories and moments from Disney, Pixar, Marvel, Star Wars and more. New digital collectibles will be available soon on the VeVe Digital Collectibles app and will culminate on Disney+ Day on Nov. 12, with a special Ultra Rare digital collectible.
Details regarding the specific digital collectibles from each property will be announced ahead of their drop date. In addition, every customer in select markets who first purchases an NFT from the Golden Moments collection will also receive three months of Disney+ courtesy of VeVe, while those customers who first purchase the special Ultra Rare digital collectible on Disney+ Day will receive 12 months.
Through the VeVe platform, fans can showcase their digital collections in the app’s virtual showrooms as 3D dioramas, as well as virtually visit, comment on and like showrooms from other collectors. VeVe also offers an augmented reality (AR) photo mode that allows collectors to interact with every digital collectible in 3D, as well as
share their collectibles through VeVe’s in-app social feed or on external social platforms. Disney+ Day is a global celebration that will come to life across The Walt Disney Company on Nov. 12 with new content releases, fan experiences, exclusive offers and more.
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