Sponsored By

Veteran TV Exec Joins Mattel as VP, Live Action Development Veteran TV Exec Joins Mattel as VP, Live Action Development 

Phil Breman will supervise all live-action television development for both scripted and unscripted content for Mattel Television in the new role. 

License Global

September 7, 2021

2 Min Read

Mattel Television has announced that Phil Breman will oversee all live-action television development for both scripted and unscripted content for Mattel Television.  

 "This is an exciting time for Mattel Television," by Frederic Soulie, senior vice president, general manager, Mattel Television. "Phil offers a wealth of knowledge in television development and current series programming for cable, broadcast and streaming, and will be invaluable as we continue to create compelling programming driven by our iconic suite of brands."  

Breman joins Mattel from NBC Universal, where he served as vice president, current programming where he managed the creative for several high-profile scripted comedy and drama series such as "Unbreakable Kimmy Schmidt," "Manifest" and "Will & Grace."  

Before NBC Universal, he developed several scripted kids and family series at Disney Channel, including "Good Luck Charlie" and "Jessie." Breman has also served as both a writer and a producer on more than 100 episodes of network television and has led creative on a wide variety of unscripted and scripted digital content.  

"Mattel has one of the world's most recognizable and beloved portfolios of brands and I am thrilled to be joining such an incredibly talented team, says Breman. "There is such a rich history and strong emotional connection to these brands and the potential to create stories that will resonate with both kids and adults is truly unlimited."  

In 2021, Mattel Television produced two new Netflix series for the Masters of the Universe franchise –"Masters of the Universe: Revelation" and "He-Man and the Masters of the Universe" (animated). This summer, the franchise returned to screens in "Masters of the Universe: Revelation," a continuation of the classic storyline from the '80s television series. "Masters of the Universe: Revelation" ranked as the No. 1 kids series in the U.S. on Netflix, top 5 series in 20 markets and top 10 in 55 markets across the globe the weekend of its debut. "He-Man and the Masters of the Universe," launching globally on Netflix on Sept. 16, passes the sword to the next generation of fans through a new stylized take on the world of Eternia.   

On the heels of our Netflix success with the Barbie television movie, "Barbie & Chelsea: The Lost Birthday," we released "Barbie: Big City, Big Dreams," a new musical adventure that follows Barbie "Malibu" Roberts from Malibu to New York. On the preschool side, Mattel has introduced a new creative approach to the Thomas & Friends franchise with "Thomas & Friends: All Engines Go," produced in 2D animation premiering this fall on linear and streaming platforms.    

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter, and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like