Verizon's new AwesomenessTV channel will target Millennials with new scripted and unscripted series. The deal also includes live-action and animated short-form content from the family oriented DreamWorksTV.
A recent study by CTM/University of Southern California found that nearly two-thirds of Millennials consider smartphones or tablets–not televisions–their primary device.
"It's increasingly clear that 'mobile first' is the way Millennials are consuming all types of content, especially HD video and music," says Terry Denson, vice president, content acquisition and strategy, Verizon. "At Verizon, we're committed to working with only the best and most innovative content providers, like AwesomenessTV, and driving opportunities as new content models emerge and customers experience the most in-demand and popular
AwesomenessTV Networks is one of the top multi-channel networks on YouTube with more than 112 million subscribers. DreamWorks acquired the MCN in 2013.
"This is an incredible opportunity to expand the audience for both AwesomenessTV and DreamWorksTV," says Brian Robbins, chief executive officer and co-founder, AwesomenessTV. "Mobile is where our audience lives, which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base."
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