Alana Schnee has joined global talent, entertainment and sports company UTA as an executive in the ventures department, which builds and invests in businesses at the intersection of media, entertainment, consumer products and technology. Schnee will be based in Los Angeles. 

“Alana has extensive relationships within all areas of the licensing industry and has worked with up to 90 licensing partners at any given time throughout her career,” says Sam Wick, head, UTA Ventures. “She is known for her versatility and ability to develop and execute innovative collaborations for a wide variety of brands. We are thrilled to welcome her to UTA.” 

Schnee will focus on identifying and securing new licensing deals and revenue streams for UTA. She has worked in the global brand licensing space for more than a decade and has represented intellectual property in various business verticals including celebrity, corporate, fashion and non-profit brands. Prior to joining UTA, she worked at Warner Music Group, Brand Squared Licensing and Estee Lauder. Additionally, she has in-depth knowledge of the music landscape and has overseen brand licensing strategy for top artists including Grateful Dead, Shawn Mendes, Melanie Martinez, Wiz Khalifa and The Flaming Lips. 

“What drew me to UTA was the opportunity to work with dynamic and thoughtful leaders who are doing incredible work on behalf of their clients,” says Schnee. “I look forward to collaborating with the team to build and develop new opportunities for our talent roster.”