Universal’s Pets Ties Up Promos

McDonald’s for two custom animated TV spots, as well as a Happy Meal campaign with plush premiums and in-restaurant décor;

Chrysler for a multi-platform campaign featuring Seth Meyers, his dog Frisbee and additional celebrities including Nick Cannon;

General Mills for themed cereal boxes, TV and digital advertising and in-pack premiums;

Mott’s for themed applesauce and juice packages;

PetSmart for a store-takeover campaign featuring the film’s characters in more than 1,400 stores, online and on other digital and terrestrial platforms;

GoPro for an immersive, two-minute custom animated short co-created with Illumination to be distributed on GoPro’s social media channels, social influencers and local on-air TV talent;

Realtor.com for a TV advertising campaign;

Bazooka Candy Brands for themed packaging and POS displays at mass, grocery, drug and convenience stores across Europe, the Middle East, Korea, Japan and Latin America;

Petcube for a promotion across TV, radio, paid retail advertising, print, digital, co-branded packaging, in-store exposure and social media in Europe and Asia;

Healthy Paws Pet Insurance for a media campaign featuring a series of quizzes and facts;

Sky for custom animated TV advertisements that will air in theaters, radio, digital platforms, press and on out-of-home media across the U.K.; and

Comcast for a custom animated TV spot.