Universal Whips Up 'Ninja Warrior' Experience

NBC, Universal Brand Development and The ATS Team have unveiled a new live event experienced based on NBC’s obstacle course competition series “American Ninja Warrior.”

April 6, 2018

Universal Whips Up 'Ninja Warrior' Experience

Fans will be able to compete against friends on an open course featuring fan-favorite obstacles from the television series.

NBC, Universal Brand Development and The ATS Team have unveiled a new live event experience based on NBC’s obstacle course competition series “American Ninja Warrior.”

The new live event, titled “American Ninja Warrior Experience,” will allow participants to compete against friends and other athletes on a multi-stage adult open course featuring fan-favorite obstacles from the series, such as the Warped Wall, Quintuple Steps, Salmon Ladder and many more. Furthermore, the best adult open course competitors will earn a chance to run in the Pro Course Competition against the best Ninja Warrior athletes in the world.

Additionally, youth competitors will have the chance to meet with professional athletes while they learn proper obstacle techniques during one of the many workshops held throughout the days. Kids will also be able to compete in two youth open courses, which will feature smaller versions of the obstacles seen on TV.

“Now in its ninth season, ‘American Ninja Warrior’ has become a national

sensation, with millions of adults and children tuning in every week,” says Carol Nygren, vice president, worldwide live entertainment, Universal Brand Development. “The show inspires everyday people to test their own athletic abilities at home, and we’re excited to collaborate with NBC and The ATS Team to build the ‘American Ninja Warrior Experience’ for the fans, bringing some of the show’s most popular obstacles to participants of all ages and all fitness levels.”

The first “American Ninja Warrior Experience” will kick off this fall, with tickets on sale in June.

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