Universal Pictures has teamed with the immersive audio technology SubPac to bring fans of Jurassic World directly into the world of dinosaurs through virtual reality.

April 6, 2018

1 Min Read

As Jurassic World takes the box office by storm, Universal Pictures has teamed with the immersive audio technology SubPac to bring fans of the film directly into the world of the dinosaurs through virtual reality.

The partners, in collaboration with Headspace Studio, have released “Jurassic World: Apatosaurus,” an interactive, virtual reality experience that works with SubPac’s technology and Samsung’s Gear VR virtual reality headset. SubPac technology transfers high-fidelity low frequencies directly to the user’s body to create an engaging trans-media experience.

In the two-and-a-half minute slice, viewers get a panoramic view of the Jurassic World environment as they "meet" the extinct dinosaur, the Apatosaurus.

Samsung Gear VR owners can now download “Jurassic World: Apatosaurus” directly from the Oculus Store.

“Universal is excited to release the virtual reality companion experience to Jurassic World in the Oculus store,” says Cameron Curtis, director of digital marketing, Universal Pictures. “The addition of SubPac allows viewers to further immerse themselves in what it would feel like to be face-to-face with a living dinosaur.”

Fans and moviegoers will also be able to experience “Jurassic World: Apatosaurus” at an experiential pop-up installation opening today through June 25 at Samsung Studio in Los Angeles and the Samsung Galaxy Studio in New York City

Jurassic World is such a beloved franchise, and with ‘Jurassic World: Apatosaurus,’ we’re completely changing the way people interact with media,” said John Alexiou, chief executive officer, SubPac. “People crave immersion, and this experience invites them into an unfamiliar yet recognizable world where their senses are heightened by the incredible visual environment and visceral sounds as reproduced by the SubPac.”

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