FX series inspires new activation at Halloween-themed event.
Twentieth Century Fox Consumer Products has partnered with Universal Orlando Resort and Universal Studios Hollywood to bring its TV series “American Horror Story” to life at the parks’ Halloween Horror Nights.
Beginning Sept. 16, guests will be able to embark through a series of mazes to encounter a number of iconic scenes and characters from the show’s various installments including Murder House (season one), Freak Show (season four) and Hotel (season five).
“‘American Horror Story' is one of the most disturbing television shows ever produced, and with such perverse storylines unfolding with each installment, Halloween Horror Nights is undoubtedly the only place that could create a living version of the nightmares that Ryan Murphy dreams up," says John Murdy, creative director, Universal Studios Hollywood, and executive producer, Halloween Horror Nights. "Plus, as a fan favorite, 'American Horror Story' has been the number one requested maze from our guests and we're excited to let them know that we listened to them and are bringing 'American Horror Story' to life."
“American Horror Story” debuted in 2011 and has won multiple awards including 13 Emmys and two Golden Globes, among others. The sixth installment of the series will debut Sept. 14 on FX, coinciding with the launch of Halloween Horror Nights.
"Twentieth Century Fox Consumer Products is thrilled to team once again with Universal Studios to premiere visionary Ryan Murphy's groundbreaking series, 'American Horror Story' through an all-new Halloween Horror Night maze," says Greg Lombardo, senior vice president, global live and location based entertainment, Fox Consumer Products. "The attraction–which showcases multiple chapters from the acclaimed FX anthology–offers a chilling live-action thrill and simultaneously complements the series highly anticipated premiere on September 14th."