Traveling show will allow fans to get up close and personal with dinosaurs.
Universal Partnerships & Licensing has tapped Imagine Exhibitions to create the globally touring exhibit "Jurassic World: The Exhibition" based on the hit feature film.
Set to open in March 2016 at the Melbourne Museum in Melbourne, Australia, the worldwide tour will have numerous stops including several North American tour dates.
“This promises to be a touring exhibition unlike any before it, bringing together players who are the absolute best in their fields,” says Vince Klaseus, president, brand development, NBCUniversal. “Combining Imagine Exhibitions’ expertise in the design and implementation of global traveling exhibitions with the state-of-the-art animatronics provided by Creature Technology Company, and our team’s brand stewardship and creative thinking, 'Jurassic World: The Exhibition' will deliver a ground-breaking and awe-inspiring guest experience. We are delighted to be launching this exhibition as an extension of the Jurassic World franchise.”
"Jurassic World: The Exhibition" showcase realistic, life-size animatronic dinosaurs set in themed environments inspired by the film. Paleontologist Jack Horner, who served as a paleontological advisor on the Jurassic World film, is also working with the exhibition to infuse it with interactive educational elements.
The dinosaurs themselves are being developed by Creature Technology Company.
“There is no other dinosaur brand in the world that comes close to Universal Pictures’ Jurassic World franchise,” says Tom Zaller, president and chief executive officer, Imagine Exhibitions. “Combining the franchise with Creature Technology’s dinosaurs and our immersive design and interaction will, without doubt, be the closest fans will ever come to seeing a dinosaur. We are thrilled that Universal Partnerships & Licensing has entrusted Imagine Exhibitions to deliver the 'Jurassic World: The Exhibition' experience.”
