Goop, Uniqlo, Nordstrom, Thinkway and more are on board to support the Minions in their newest film.

GLOBAL–Universal Brand Development and Illumination Entertainment have teamed up with a slate of global partners to support the upcoming animated movie, Despicable Me 3, in theaters June 30.

“Our creative partners at Illumination continue to introduce characters and storylines with qualities that ignite pop culture worldwide. And through these incredible stories, we’re able to build global franchises that are a reflection of today's complex, modern world,” says Vince Klaseus, president, Universal Brand Development. “For Despicable Me 3, we continue to expand our brand touch points, launching an incredibly broad consumer and retail program that takes a bold approach to product with elevated creative and relevant partners. We have exciting content updates in our ‘Despicable Me: Minion’s Rushgame,’ and have a host of other new initiatives yet to be announced that will immerse our fans in the brand and build on that emotional connection they have with our characters.  From highly curated designer collaborations, to innovative toys, to our ‘Despicable Me: Minion Rush’ game that is rushing towards a billion downloads, we have one bigger, badder, bolder franchise.”

Master toy licensee Thinkway has launched its robust toy line, which spans plush characters, talking action figures and more. In addition, Moose Toys, WowWee and Funko have released new collectibles and RC toys based on the franchise.

To kick off the film’s robust licensing program, Universal has tied up a number of design collaborations. Key collaborations include:

Universal has also secured a host of retail activations for the film including:

On the food and beverage front, Kraft-Heinz has signed on to produce several Capri Sun SKUs, including a Minion-themed flavor; Jelly Belly for a BeanBoozled Minion edition; and Dylan’s Candy Bar for marshmallow pops, lollipops, chocolate bars, candy apples, popcorn and more.

Finally, Universal will released a host of themed-content updates to the “Despicable Me: Minion Rush” game, which has received more than 800 million downloads.