Universal Partnerships & Licensing is collaborating with The LEGO Group to develop a new construction line for the upcoming film of Jurassic World.
The line will be released in May 2015, in advance of the film's premiere on June 12, 2015.
“Jurassic Park defined dinosaurs for an entire generation 20 years ago, and Jurassic World will do the same in 2015,” says Stephanie Sperber, president, UP&L. “Working with LEGO Group to bring this classic into the present in dynamic and exciting ways is truly thrilling.”
The LEGO Group joins a robust program for the long-awaited sequel to the Stephen Spielberg film series that will also see Hasbro continue its longstanding relationship with Universal as the master toy licensee.
Other international partners include Dreamtex for home furnishings in the U.K.; Gut Distribution for stationery in Italy; Jada Toys for remote-controlled, diecast vehicles worldwide; Smith & Brooks for apparel in the U.K.; TV Mania for apparel in Germany, Austria and Switzerland; Unique Industries for party goods in the U.S. and the U.K.; VMC Accessories for accessories in the U.K.; and Zak UK for dinnerware in the U.K.
Among the U.S. only partners for the brand are Accessory Innovations for accessories including headwear, cold weather accessories and umbrellas; Bakery Craft for candy, food and bakery items; Bulls I Toy for trading cards, stickers and tattoos; Cardinal Games for puzzles; Edge Brands for sporting goods; Fast Forward for accessories; Fifth Sun and Freeze for apparel; Franco Manufacturing for home furnishings; GBG USA for men’s, women’s and children’s sleepwear and loungewear; Handcraft for underwear; High Point Design for hosiery; Innovative Designs for back-to-school; KIDdesigns for youth electronics and electronic adventure gear; Rubie’s Costume Company for costumes; Toy Factory for amusement channel prizing; Trends International for stationery and social expressions
Additionally, Ludia, the developer of “Jurassic Park Builder,” is creating a mobile and social game based on the film. Ludia invites fans to return to the mythical Isla Nublar island, and take charge of your very own Jurassic World theme park, in “Jurassic World: The Game.”