Worldwide partnership will be supported with digital marketing, in-store promotions and more.
Discovery Consumer Products has tapped Uniqlo, a brand of Fast Retailing Co., to create a series of branded youth t-shirts.
The new collection will feature a host of Discovery Channel-branded genres, including animals, space and dinosaurs. Furthermore, consumers will also receive a DVD featuring dinosaur-focused content from Discovery Channel in Uniqlo’s Japan locations.
In addition, both companies will support the global partnership with a worldwide digital marketing campaign, in-store promotions and cross promotions between the two brands.
“Uniqlo is recognized for their out-of-the-box approach to fashion, and their highly creative and innovative designs make them a perfect fit for the adventurous nature of the Discovery Channel brand,” says Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises. “Their unique UT approach brings Discovery’s mission of inspiring curiosity that will appeal to girls and boys as well as their parents.”
The Discovery Channel-branded youth t-shirts will be available online at Uniqlo.com as well as at Uniqlo retail locations throughout the U.S., Europe, China, Japan and Southeast Asia beginning this month.