The irreverent, wacky characters got their start as the loveable villains in Ubisoft’s “Rayman” video games and took to the small screen last year in a TV show created by Ubisoft Motion Pictures, Nickelodeon and France Televisions.
The brand also has extensions in comic books, collectibles, merchandise and mobile games.
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” says Jean-Julien Baronnet, executive director, Ubisoft Motion Pictures. “This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”
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