The new group will aim to re-imagine marketing to sports fans.
The new division will combine four key areas of expertise to provide a full-service partner for advertisers to better engage with sports fans. The four areas include intellectual property (including March Madness, NBA on TNT and more), live events and experiential marketing, creative services powered by Turner Studios and data solutions.
In addition to the existing infrastructure, Turner Ignite Sports has partnered with sports, entertainment, talent and advertising agencies around the world to enable the group to deliver unlimited resources to its clients.
“We believe in creating powerful, long-term marketing partnerships rather than being confined by transactional relationships that stop and go because a sport’s season, event or show ends,” says Will Funk, executive vice president, sales and property sponsorships, Turner Sports. “Brands have a huge opportunity to be ‘always on,’ in a genuine, contextually relevant way that adds value to the consumer experience and generates greater results for their business.”
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