Turner Sees Growth for Top Brands in Asia

Aggregate data from ratings agencies in nine measured markets showed that Turner’s Kids portfolio led its competitors in terms of audience share in 2015 in the Asia Pacific region.

April 6, 2018

Turner Sees Growth for Top Brands in Asia

The full brand portfolio, comprising of Cartoon Network, Boomerang, Toonami and POGO, were “firmly on top of the pile” according to Turner.

Boomerang re-launched in Southeast Asia last year and saw an increase in household numbers throughout the year, including Malaysia in August and Korea and November. Toonami also established a foothold in the region, becoming the No. 2 kids channel in Thailand (behind Boomerang) and will launch in 20 million new households in India, according to Turner. Boomerang also made its non-linear debut in Vietnam this month.

“There are several factors that have contributed to this outstanding result,” says Mark Eyers, senior vice president and chief content officer, kids networks, Asia Pacific, Turner. “With Cartoon Network Studios pumping out the best animation in the business and a

ground-breaking volume deal for Warner Bros. titles now in place, our content pipeline has never looked so strong.”

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