The full brand portfolio, comprising of Cartoon Network, Boomerang, Toonami and POGO, were “firmly on top of the pile” according to Turner.
Boomerang re-launched in Southeast Asia last year and saw an increase in household numbers throughout the year, including Malaysia in August and Korea and November. Toonami also established a foothold in the region, becoming the No. 2 kids channel in Thailand (behind Boomerang) and will launch in 20 million new households in India, according to Turner. Boomerang also made its non-linear debut in Vietnam this month.
“There are several factors that have contributed to this outstanding result,” says Mark Eyers, senior vice president and chief content officer, kids networks, Asia Pacific, Turner. “With Cartoon Network Studios pumping out the best animation in the business and a
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