Turner Globalizes Kids' Content Strategy

Turner International is forging a new joint approach with its U.S. operation for the kids' entertainment businesses, to adopt a more global approach to content strategy.

April 6, 2018

Turner Globalizes Kids' Content Strategy

New approach will see the studio's international and U.S. divisions work more closely.

Turner International is forging a new joint approach with its U.S. operation for the kids' and general entertainment businesses, as the company adopts a more global approach to content strategy.

The strengthened relationship comes as Turner doubles its investment in programming and content. Other recent initiatives in the company's evolving kids' offering include the re-positioning of the Boomerang network over the last year as a second international, all-animation, family-skewed kids’ channel alongside Cartoon Network; the implementation of a global programming deal for Boomerang with Warner Bros.; and an expanded GE footprint with the launch of TNT into new markets.

As part of the new changes, Hannes Heyelmann, currently senior vice president and managing director, Central and Eastern Europe, will assume the additional new remit for international original programming strategy, and will represent Turner International as its liaison executive with the general entertainment production teams

in the U.S.

At the same time, Patricia Hidalgo, currently senior vice president and chief content and creative officer, kids, EMEA, assumes the new remit for international kids strategy, providing a liaison role with the kids’ production teams in the U.S.

Both Heyelmann and Hidalgo will work with Gerhard Zeiler, president of Turner International, on these additional responsibilities, while continuing to report in to Giorgio Stock, president, Turner EMEA, for their ongoing EMEA duties.

The new roles will also see close collaboration with chief financial officer, international, Aksel van der Wal’s team on operational aspects of the kids' and general entertainment originals production slate.

“Together with our colleagues in the U.S., we view kids and entertainment programming as an important global business which needs a joint approach, and we have found that the international perspective is very much welcomed,” says Zeiler.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.