Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Brands including Barbie, Hot Wheels, Monster High and Max Steel will be featured in a variety of broadcast and digital content including movies, features and webisodes across the region. The programs will air in Portuguese in Brazil and in Spanish in the rest of Latin America.
“The kids entertainment industry in Latin America is rapidly growing, and Cartoon Network and Boomerang are premiere kids' destinations at the helm of this expansion,” says Claudia Scott-Hansenckgal, group director, broadcast, Mattel. “Recognizing the continued appetite for Mattel’s programming in Latin America, we are not only pleased to offer our content to young fans, but also to continue this working with a dynamic partner who truly understands the children’s space.”