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April 6, 2018
EUROPE–Turner has partnered with U.K. coach operator National Express to add content from CNN and Great Big Story as well as popular Cartoon Network programming to its on-board entertainment system VUER.
Beginning this week, children will be able to watch their favorite cartoons–including “The Powerpuff Girls,” “Ben 10” and “We Bare Bears”–for free with their phones and tablets while on board the buses.
Meanwhile, adult riders will have access to a number of lifestyle programs from CNN–which include recent interviews with Lewis Hamilton and Gwyneth Paltrow, among others, as well as in-depth looks at destinations such as Bangkok, Barcelona and Marrakech. Passengers will also be able to experience Great Big Story’s cinematic storytelling, which travels the world to discover “the untold, the overlooks and the amazing.”
The partnership will also see the addition of Great Big Story-, CNN- and Cartoon Network-branded buses.
“We’re excited to offer a wide range of programs from Cartoon Network’s top kids’ shows to keep the children entertained on their journeys on National Express and give adults the chance to explore destinations and stories from CNN lifestyle shows and Great Big Story videos,” says Rachelle Peterson, global director, commercial distribution, CNN International Commercial. “This is a great example of how Turner’s premium content can enhance the travel experience.”
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