‘True and the Rainbow Kingdom’ Gets Costume Line

Three licensees will focus on creating Halloween costumes for the show.

October 1, 2021

Guru Studio is gearing up for Halloween rolling out a range of new “True and the Rainbow Kingdom” costumes with partners Spirit Halloween, Studio Halloween and Fun.com.

The three licensees have designed and manufactured an exclusive line of costumes inspired by the series, featuring characters such as True, Bartleby, Zee and a ride-along Cumulo set. The costumes are available at Spirit Halloween’s 1,425 locations across the U.S. and Canada, as well as online on Amazon, Fun.com and HalloweenCostumes.com.

The announcement comes as the brand continues to expand its consumer products program, with toys set to hit shelves this fall in select markets. Other partners already on board include Chouette (storybooks), Bendon (activity books) and Aurora World (plush). Outside of North America, bRAND-WARD is handling licensing and merchandise in the U.K. and Europe with previously announced deals that include Smiffys for character costumes.

“Every Halloween we see entire families dress up as their favorite

‘True’ characters and our costumes have sold out three years in a row,” says Jonathan Abraham, vice president, sales and business development, Guru Studio. “This year we’ve expanded our offering with some amazing partners and are excited to bring more ways for families to get into the Halloween spirit.”