TRU to Launch ‘PJ Masks’ Range

Entertainment One has tapped Just Play to launch a toy line based on the animated preschool series “PJ Masks” exclusively at Toys ‘R’ Us.

April 6, 2018

Just Play’s toy line will debut this October in the U.S.

The new toy range will feature products including dress up and role play toys as well as figures, vehicles, plush and a “PJ Masks” headquarters play set.

“‘PJ Masks’ fans have been eagerly anticipating the launch of the new toys, and we’re delighted about the offerings Just Play has created to help them bring the show to life,” says Joan Grasso, vice president, licensing, North America, eOne. “The series has become a mega-hit among young viewers and families nationwide, and with the launch of the toy collection at Toys ‘R’ Us, little ones will have the opportunity to bring to life their favorite characters and moments from the show this holiday season.”

Just Play’s “PJ Masks” toy range will debut exclusively at TRU locations across the U.S. and online this October. It will also launch in TRU stores in Canada this November.

“Since the debut of ‘PJ Masks’ on

Disney Junior last year, we’ve been awaiting the opportunity to bring this highly-anticipated line of toys to our customers,” says Richard Barry, executive vice president and global chief merchandising officer, TRU. “We are thrilled to partner with Just Play and eOne to launch the ‘PJ Masks’ assortment exclusively in our stores, and expect it to top kids’ wish lists throughout the holiday season.”