TRU to Feature ‘SpacePOP’ Products

Genius Brands International is planning a mass retail launch for its new music-driven tween brand “SpacePOP” exclusively at select Toys ‘R’ Us locations throughout the U.S.

April 6, 2018

Animated digital series expands its reach with an exclusive product launch at the toy retailer.

Genius Brands International is planning a mass retail launch for its new music-driven tween brand “SpacePOP” exclusively at select Toys ‘R’ Us locations throughout the U.S.

The launch will include a variety of products from the brand including beauty and bath products from Taste Beauty; books from Macmillan Children’s Publishing; blind bags from Commonwealth/License 2 Play; collector fashion dollars from Madame Alexander; headphones and microphones from KIDdesigns; bags, backpacks and water bottles from FAB Starpoint; socks, umbrellas and cold weather accessories from Berkshire Fashions; activity sets from Canal Toys; board games and puzzles from Goliath; novelty candy from Flix Candy; and DVDs from Sony Pictures Home Entertainment.

To support its launch at TRU, Genius Brands has integrated the product line into “SpacePOP” entertainment content, which is available on YouTube and a number of digital platforms. The line will also be promoted in a digital marketing campaign.

“Bringing ‘SpacePOP’

to the mass market through Toys ‘R’ Us is exactly what we envisioned when creating our unique brand. They recognized the potential and shared our vision and are the perfect retail partner to engage our millions of fans beyond the screen, as well as introduce new girls to the ‘SpacePOP’ sensation,” says Stone Newman, president, global consumer products, worldwide content sales and marketing, Genius Brands. “We have no doubt that our robust line of high quality products, that speak to our audience of girls who love fashion, friendship, music and adventure, will top many holiday wish lists this season.”

The “SpacePOP” product line will launch exclusively at select TRU locations, as well as online at ToysRUs.com, next month.