Animated digital series expands its reach with an exclusive product launch at the toy retailer.
The launch will include a variety of products from the brand including beauty and bath products from Taste Beauty; books from Macmillan Children’s Publishing; blind bags from Commonwealth/License 2 Play; collector fashion dollars from Madame Alexander; headphones and microphones from KIDdesigns; bags, backpacks and water bottles from FAB Starpoint; socks, umbrellas and cold weather accessories from Berkshire Fashions; activity sets from Canal Toys; board games and puzzles from Goliath; novelty candy from Flix Candy; and DVDs from Sony Pictures Home Entertainment.
To support its launch at TRU, Genius Brands has integrated the product line into “SpacePOP” entertainment content, which is available on YouTube and a number of digital platforms. The line will also be promoted in a digital marketing campaign.
The “SpacePOP” product line will launch exclusively at select TRU locations, as well as online at ToysRUs.com, next month.
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