April 6, 2018
Mattel's toy line for the new DreamWorks series will launch at TRU in October.
The line will launch at TRU across the U.S. Oct. 1, with pre-order beginning this Friday. The series will also make its Netflix premiere Friday.
The new series, based on the award-winning children’s book series by Chris Gall, features a prehistoric world of giant creatures that are half dinosaur and half construction vehicle.
“Toys 'R' Us is the perfect launch partner for 'Dinotrux' toys, and we are excited to bring the epic adventures of these characters to life onscreen and off,” says Tim Erickson, global head of licensing, DreamWorks Animation. “With Mattel, we’ve developed an awesome range of toys for action-packed playtime that will have kids building and battling alongside this lovable gang of 'Dinotrux.'”
Among the exclusive "Dinotrux” play sets and vehicles are the Mega Chompin Ty Rux, a play set assortment, a Construction vs. Destruction Mega Pack,a die cast character assortment and "Dinotrux" Garby and Revvit.
“We are thrilled to work alongside our partners at DreamWorks Animation and Mattel to be the exclusive destination for this highly anticipated property, bringing the 'Dinotrux' line of fun, innovative toys to our customers before they’re available anywhere else,” says Melody Young, vice president, general merchandising manager, Toys 'R' Us U.S. “As the authority on toys, we have the unique ability to bring these kid-favorite characters to life at retail, and will showcase 'Dinotrux' toys at the front of all our stores nationwide throughout the month of October.”
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