Trolls to Star in El Corte Inglés Promo

In addition to being included in 1.5 million copies of the

8 Golden Days

catalogue and in El Corte Inglés digital communications, website and social media pages, the

Trolls

will have dedicated spaces within store locations and fans will be able to participate in photo activations.

Four versions of Hasbro’s

Trolls

toys will also be available exclusively at the Spanish retailer.

Additionally, consumers who purchase more than €20 of

Trolls

merchandise will receive one free ticket to see the movie in theaters.

Finally, the

Trolls

’ presence will include 1,600 “Troll-ified” alarms at all Spanish stores, beginning Nov. 2, as well as announcements at 80 El Corte Inglés locations. A branded commercial will also play on the 200-sq. meter Callao LED screen in Madrid.

The

Trolls

campaign at El Corte Inglés will kick off, Oct. 21, and end, Nov. 13.