Campaign will include advertising, activations and more.
Planeta Junior, retailer El Corte Inglés and DreamWorks have joined forces to feature the upcoming film Trolls in the Spanish retailer’s 8 Golden Days campaign.
In addition to being included in 1.5 million copies of the 8 Golden Days catalogue and in El Corte Inglés digital communications, website and social media pages, the Trolls will have dedicated spaces within store locations and fans will be able to participate in photo activations.
Four versions of Hasbro’s Trolls toys will also be available exclusively at the Spanish retailer.
Additionally, consumers who purchase more than €20 of Trolls merchandise will receive one free ticket to see the movie in theaters.
Finally, the Trolls’ presence will include 1,600 “Troll-ified” alarms at all Spanish stores, beginning Nov. 2, as well as announcements at 80 El Corte Inglés locations. A branded commercial will also play on the 200-sq. meter Callao LED screen in Madrid.
The Trolls campaign at El Corte Inglés will kick off, Oct. 21, and end, Nov. 13.