A second unit will launch in China in Q4 2022, with other launch cities to be announced in the future.
Guests can test their skills to pick a side in the intergalactic battle between the Autobots and the Decepticons. With hands-on interactives and high-tech immersion, guests can train alongside Optimus Prime and Bumblebee and score victories against Megatron and Starscream.
“We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter,” says Matt Proulx, head, location-based entertainment, Hasbro. “We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”
“Hasbro is one of the group’s first partners in our foray into immersive experiences,” says Ron
Hasbro is exhibiting at Brand Licensing Europe.
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