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October 26, 2021
Transformers: The Experience, a state-of-the-art, immersive exhibition, is set to debut in North America in summer 2022, followed by a tour throughout the region.
A second unit will launch in China in Q4 2022, with other launch cities to be announced in the future.
Guests can test their skills to pick a side in the intergalactic battle between the Autobots and the Decepticons. With hands-on interactives and high-tech immersion, guests can train alongside Optimus Prime and Bumblebee and score victories against Megatron and Starscream.
“We have been working with Victory Hill Exhibitions to create an experience that will immerse guests in the Transformers universe and wow them from the moment they enter,” says Matt Proulx, head, location-based entertainment, Hasbro. “We’re excited for Transformers fans of all ages to discover that there’s more than meets the eye at Transformers: The Experience.”
“Hasbro is one of the group’s first partners in our foray into immersive experiences,” says Ron Tan, executive chairman and group chief executive officer, Cityneon. “Our partnership has come a long way and I am excited to see the newly created and multi-million-dollar production, Transformers: The Experience premiere in North America and China in 2022.”
Hasbro is exhibiting at Brand Licensing Europe. Be sure to register for Brand Licensing Europe here.
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