Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand, in a move to continue to expand its live brand experiences.

The live experiences, Little Farms, are rapidly expanding at targeted retail outlets including country stores, farm stores and garden centers across the U.K. The brand also boasts a product range that includes toys, apparel, DVDs, books and gifts.

Tractor Ted is represented by for licensing by Brands With Influence.