TR1-META Announces the First Phygital NFT Sneaker Handmade by Italian Designers

Italian handmade shoes⁠ are wearable in the real-world, the metaverse and tradable as NFTs.

License Global, Content Editor

March 10, 2022

1 Min Read
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Another-1

Swappable is partnering with digital fashion brand, Another-1 (AN1), to launch the NFT sneaker collection: “NTR1-Meta.”  

The initiative allows NFT holders to wear digital sneakers in Decentraland, trade them on Swappable or redeem them for real-life physical pairs. Public minting for NTR1-META sneakers begins March 17.  

“We aren’t talking about any change, but the evolution of the highest spheres,” says Marco Staglianò, chief executive officer, AN1. “Digital to physical luxury goods. These sneakers are conceptualized for those revolutionary challengers seeking to evolve and seize the cutting edge of luxury goods as they morph into our digital future.”  

The collection, which will feature 5,555 units in total, will launch as NFT collectibles on the Swappable marketplace on the Polygon blockchain. 5,000 sneakers will go on sale on March 17, with the remaining 555 to be launched during the Decentraland Fashion Week taking place from March 24 to March 27. 

Swappable users can purchase the digital wearables on Swappable. 

NTR1-Meta will be the world’s first 3-in-1 phygital (physical x digital) handmade, Italian high-end sneakers. 

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About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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