Toy Industry Veterans Launch Kidazzle and Named Master Toy Licensee For “Iyanu”

Steve Rosenthal, Don Robbins and Jeff Jones team up to form new toy company.

License Global

May 22, 2024

2 Min Read
Kidazzle logo
Kidazzle logoKidazzle

Kidazzle, a new toy company founded by Steve Rosenthal, Don Robbins and Jeff Jones, has launched with the acquisition as master toy licensee for “Iyanu,” Lion Forge Entertainment’s superhero animated series set to premiere on Cartoon Network and Max.
Steeped in Nigerian culture and mythology, “Iyanu” is an adaptation of Dark Horse Comics/YouNeek Studios’ graphic novel series “Iyanu: Child of Wonder,” written by Nigerian creator and producer, Roye Okupe.
“I’m pleased to join forces with fellow toy industry veterans Don Robbins and Jeff Jones to establish Kidazzle. With over 100 years of collective expertise in the toy and entertainment industry, our team is eager to begin production on new and innovative toy collections. And I can think of no better way to launch than with Iyanu,” says Steve Rosenthal, chief executive officer, Kidazzle.
“Iyanu” is a superhero tale set in the magical kingdom of Yorubaland, which draws from Nigerian culture, music and mythology. Drawing deeply from the rich tapestry of Yoruba people, the animated series follows a teenage orphan girl, Iyanu, who spends her days studying history and ancient arts but yearns for a normal life.
One day, responding to danger, she unknowingly triggers her divine powers, the likes of which have not been seen since the Age of Wonders. With newly discovered superpowers, Iyanu joins forces with two other teenagers, Biyi and Toye, and embark on a remarkable journey to discover the truth about the evil lurking in her homeland. Throughout her adventure, Iyanu uncovers the truth about her past, parents, and ultimate destiny to save the world.
Under this multi-year partnership, Kidazzle will manufacture and market an expansive array of toys featuring characters from “Iyanu,” including dolls, action figures, accessories, playsets, role play and more.
“We are happy to partner with Lion Forge to bring ‘Iyanu’ to life through a diverse line of toys and are looking forward to providing the industry with a sneak peek at the Licensing Expo this month,” says Rosenthal.
“We are excited to partner with Kidazzle to be the master toy licensee for ‘Iyanu,’” says David Steward II, founder and chief executive officer, Lion Forge Entertainment. “This collaboration represents a significant step in bringing the vibrant world of Yorubaland directly to kids through innovative and diverse toy collections. With Kidazzle’s esteemed team of industry veterans at the helm, we are confident that ‘Iyanu’ will captivate audiences both on-screen and off, inspiring imaginations and fostering creativity.”

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