Celebrity and entertainment licensing agency Rights Management International is launching a new lifestyle brand for British reality TV star Sam Faiers.

A member of the cast of “The Only Way is Essex,” Faiers is also appearing this season as a housemate on the competition series “The Celebrity Big Brother House.”

RMI is now planning to launch the By Samantha brand this year beginning with a beauty line in the spring and followed shortly thereafter by ranges of beachwear and sleepwear.

The agency is also looking for other licensing partners to expand the new brand into additional categories including cosmetics, fashion apparel, handbags, footwear, jewelry, watches, health and beauty, posters and calendars.

“Sam is a delight to work with and has a keen eye for fashion as well as a huge fan base. It seems that everything she touches sells out within minutes,” says Vicky Kostura, managing director, RMI.