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Touchland Teams with Disney for Debut CollabTouchland Teams with Disney for Debut Collab

The four-piece collection features Mickey Mouse on its bottle.

License Global

October 5, 2021

1 Min Read
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Touchland has teamed up with Disney for the brand’s first collaboration with Disney’s Mickey Mouse.  

The Touchland and Disney collaboration is a four-piece limited edition collection of Touchland’s Power Mist Moisturizing Hand Sanitizer scents -- Aloe You, Pure Lavender, Citrus Grove and Unscented, with each Power Mist featuring a custom-designed Mickey Mouse wallpaper sticker that appears through the bottle. The four-piece collection comes in a customized gift box that features a multi-colored pop art carton with center sliding panels.  

“We’ve married pop art with pop culture for a truly magical collection,” says Andrea Lisbona, founder, chief executive officer, Touchland. “Our team thoughtfully designed each bottle and outer package, making it the perfect gift or collectible for Disney lovers—our goal was to create a colorful, museum-worthy work of art! We are beyond thrilled that Touchland’s first collab is with Mickey Mouse, a globally recognized icon, and we are so grateful to the team at Disney for helping to bring this masterpiece to life.”  

The collection is available at Touchland.com and NeimanMarcus.com, as well as all Neiman Marcus stores. 

 

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

 

 

 

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